China Marketing Services
The team at Your China Guy offers a selection of Marketing Services within China. We can assist international brands and companies develop a presence within the local market through a variety of predominantly digital & online marketing services. The following are a selection of some of the market platform services we can assist our clients as part of an overall China strategy.
Are you looking for a Professional Marketing Company in China? YCG can help!
China Social Media Marketing Services
Social Media Marketing in China is undertaken via different platforms compared to in most countries. Whilst Facebook and Twitter are popular in a large majority of countries, these two websites are blocked in China and instead, China has it's own options - namely Wechat & Weibo. These two platforms are highly popular with Wechat in China basically used by everybody who has a smart phone.
The marketing opportunities on these platforms are diverse and provide some excellent opportunities, depending upon product/services and the corresponding strategy to marketing.
The marketing opportunities on these platforms are diverse and provide some excellent opportunities, depending upon product/services and the corresponding strategy to marketing.
What is Wechat?
Wechat is China's premier, all-inclusive, daily life platform/app where approximately 1 billion people use it on a regular basis. This app has a wide variety of options available to users ranging from payments (Wechat Pay) to transport/travel services, e-commerce, food delivery, news, groups, messaging and much more. Wechat is an extremely powerful tool and hosts millions of official Company Accounts within China where fans/customers can stay up to date with the latest news and do shopping, among other things. Many people only use wechat compared to web browsing and people live their lives through this app.
From a marketing perspective, bringing your brand onto the Wechat ecosystem is critical to ensure you're able to engage current customers and attract potential customers within China. Wechat Market is the primary social media channel within China and offers international brands a gateway to begin marketing to domestic Chinese customers. If you only want to focus on one marketing channel, Wechat is imperative to your China marketing! |
What is Weibo?Although WeChat might be the most popular platform, the super-app does have its limitations. It's really a closed ecosystem. It is hard to gain new followers and posts tend to be long and less interactive.
Having a presence on WeChat is a good idea, but it is not the only way to start engaging directly with your customers. This is where Weibo comes in. China’s equivalent to Instagram and Twitter is a hugely popular platform called Weibo. The microblogging platform has over 200 million people who use it on a daily basis. It counts over 462 million monthly active users, most of them on mobile. These are epic numbers and Weibo has the advantage of being a much more open platform. It is integrated into the everyday lives of its users, with benefits for both B2C and B2B. |
China Search Marketing Services
China Education Marketing Services
China B2B Marketing Services
China SEO & SEM Marketing Services
Our international team consists of local partners from Australia, Spain and China. We understand international business expectations & requirements, making us best placed to provide value added services.
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Our team can bring their knowledge, experience and connections to particular sectors. They understand the challenges of your industry and are committed to achieving successful results.
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Our proven approach to doing business in China extends from translation services to company formation, sourcing and more. We also measure and inform you of all activity throughout the process, depending on service.
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With YourChinaGuy.com, you can be assured of the following:
- Completely confidential discussions with any members of our professional team;
- Access to a diverse international network, on-the-ground in China - unmatched in the world;
- Experienced team with integrity who are motivated, committed and creative